This video series was created to showcase and introduce a new principal joining the Perkins&Will team. We filmed the architect in his natural setting, emphasizing detailed shots of his workspace to create a relatable and more human narrative for the audience. I served as the art director for the shoot, collaborating with Newlin Tillunger, Digital Strategist, and compiled the final footage. Notably, the series garnered over 10,000 views on Instagram—the highest engagement in the firm's history.